The government released the AI feature specifically to detect and block spam and fraudulent calls. However, it appears that this strategy is failing. According to TRAI, the business whose number is used to send phony calls would be held liable. For instance, Jio would be held accountable if scammers use its number to place phony calls.
The telecom provider will be accountable for responding quickly to any reports of bogus calls from customers. According to the government company, phony calls can be handled immediately if the companies follow suit. Also cautioning the con artists is TRAI. Additionally, clients are encouraged to avoid aiming at it. This will turn out to be correct in every way.
The TRAI did not end here. According to the agency, any incorrect information provided over the phone should also be classified as phony. Because doing so will likewise be seen as a violation of telecom regulations if someone else does so. Telecom providers should get to work right away on creating an action plan to address such challenges. It will also be blocked right away if the number is used for telemarketing once it has been obtained. The number will be placed on an immediate two-year blacklist.
The administration previously unveiled a new range of numbers that begins at 160. In actuality, it served to reduce financial fraud as well. Many consumers were still receiving promotional calls from private numbers in spite of this. According to TRAI, it will now oversee it internally and those who break the regulations would face swift consequences. Actually, preventing fraud and spam calls is its main goal. If someone is utilizing a private number to make promotional calls in this scenario, they should stop right away.
TRAI has already made stringent decisions prior to this. Additionally, TRAI had mandated E-Verification for newly issued SIM cards. Thus, in order to obtain a SIM, you will now need to complete E-Verification. The goal of this action was also to eliminate spam and fraudulent calls. It is anticipated that these calls will decrease significantly as a result of the current decision.
